Colgate-Palmolive severed advertising ties with ABS-CBN due to high rates

Home » Post Item » Colgate-Palmolive severed advertising ties with ABS-CBN due to high rates

Colgate-Palmolive severed advertising ties with ABS-CBN due to high rates

Thursday, July 9th, 2009

An avid Kapamilya might wonder why they haven’t seen a Colgate-Palmolive brand commercial since April. An advertising insider informed me that the multinational producer of toothpaste and shampoo has pricing disagreement with multimedia giant ABS-CBN.

The tension began when Colgate-Palmolive Philippines demanded ABS-CBN to slash its advertising rates by half. The request cannot be entertained by ABS-CBN as it strictly follows the 18-minute-per hour industry-prescribed maximum advertising load. However, ABS-CBN has a long queue of other advertisers who want to purchase slots from its Primetime Bida.

Colgate-Palmolive had found sanctuary to ABS-CBN’s rival, GMA Network as it does not follow the 18-minute industry-prescribed rule.

Photo Source

Posted by pinoygossipboy at 9:22 am | permalink

Previous Comments

Thanks for the info. How sad ABS-CBN didn’t air Colgate-Palmolive TV ad following their cost-cutting measures in 2009 and the downfall of their Mega Manila TV ratings since 2004.

Posted by Albert Cornelio at March 13, 2010, 8:43 am

nike sb, nike sb
adidas kicks, adidas kicks
ZX 8000 adidas, ZX 8000 adidas
nike air max,nike air max
air max 2010, air max 2010
nike air max tn, nike air max tn
air max 2009, nike air max 1
nike dunks, nike dunks 7
dunk low women,dunk low women

Posted by air max 2010 at July 9, 2010, 1:55 pm

The Russia World Cup shoes are the most popular shoe to hit the world in terms of innovative shoe design.

All kinds of mbt koshi on sale, order the best shoes in our mbt koshi web.

supra vaider low mens white have many special style.

A nike zoom kobe V is something that gives you a new lifestyle and make your personality as a new character.

The nike air max 180 is the most popular this year.

Cheap jordan 6 rings Shoes online store,We provide many kinds of NBA Players’ Shoes

Posted by air jordan xi space jams at July 12, 2010, 2:59 pm

adidas shoes, adidas shoes
UGG Classic Cardy Blue, UGG Classic Cardy Blue
cheap air max, cheap air max
mbt Men’s chapa, mbt Men’s chapa
nike air trainers, nike air trainers
nike lebron 3, nike lebron 3

Posted by air max at July 26, 2010, 3:57 pm

Add a comment

Visit My New Blog!

I would like to inform everyone that Pinoy Gossip Boy has transferred to its new domain. Kindly visit the new blog at http://pinoygossipboy.ph

Thank you very much for your continuing support. Happy New Year everyone!

Follow me on Twitter!

Keep this Blog running!

Advertise with us!

Nationwide Blog Ranking

News & Journalism - Top Blogs Philippines

SiteMeter

About the Author

The author graduated with a degree in political science from the University of the Philippines. He is 21 years old and is currently enrolled at the U.P. College of Law. He is employed as a legal officer at one of the leading government agencies. His interests range from politics to gossip. He describes himself as just another face in the crowd. However, acquaintances, both close and otherwise, insist on describing him as a young leader, political strategist in the making, future hotshot lawyer, role model, and inspiration to others. Whenever he is not reading jurisprudence, he is engaged in a number of causes aimed at saving the environment and empowering the grassroots